TAIZJO Branding 101 & Social Media Marketing Course 101 for E-Commerce, Small Business & SMEs

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So you've got a great product idea. But how do you position your brand and products to be differentiated, distinctive and delightful in order to attract the right partners and customers to your brand? THIS is the course for you. Brand Strategist & E-commerce founder at Taizjo reveals the exact branding methodologies used in creating Taizjo, Singapore's premier phone sling brand, which has allowed the brand to stand out from competition and achieve six-figure revenue within its first year.

In Social Media Marketing 101, the Instagram algorithm is broken down and analysed, giving real life examples of how to leverage your personal brand to elevate your product brand and create relatable, authentic content. This practical workshop will be filled with time for actual content creation and critique, enhancing practical hands-on knowledge that can be applied again and again after these skills are picked up. 

BRANDING MODULE (4 Lessons per Course)

Lesson 1:

- Creating a Vision for your Brand

- Defining your Brand Personality 

- Identifying Your Product and Brand Benefits

- Making your Products Truly Unique

Lesson 2:

- Analysing Your Competitors

- Developing Customer Personas

- Creating a Landscape Analysis Document

Lesson 3:

- Identifying Market Opportunities

- Crafting your Onlyness Statement

- Developing a Brand Moodboard

Lesson 4:

- Developing Your Brand Story and Key Messages

- How to craft a Creative Brief (for your designer)

- Writing Your Founder's Story

- Positioning Yourself to Represent Your Brand

Comes with Access to:

Brand Positioning Worksheet Template, Brand Copywriting Template, Market Analysis Templates, Onlyness Statement Template (Valued at $500) 

 

CONTENT CREATION & SOCIAL MEDIA MARKETING MODULE (5 Lessons per Course)

Lesson 1: 

- Understanding the Social Commerce Landscape

- Social Media Feed Design Basics

- Defining your Tone of Voice

Lesson 2:

- Photography Basics

- Lightroom Editing Basics

- Social Media Feed Planning

Lesson 3:

- Caption Writing for Posts

- Influencer Marketing: the Dos and Don'ts

- Positioning your Product or Brand for Influencer Outreach 

Lesson 4:

- IG Reels Case Studies

- TikTok Case Studies

- Planning Short Video Content

Lesson 5:

- IG Reel Content Review

Custom Phone Cases

MAKE IT TRULY YOURS

Remove & Swap out Sling Options on Modular Phone Cases. Personalise with Text or a Morris Monogram.

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